Chapter 3.2.7. Complementors
To cover more markets, and to realise hidden synergies in the business, the tendency of cross selling and, in particular, the concept of complementary products, excited many CEOs in the last decade.
For instance, having exposure to millions of individuals, and more importantly, knowing their spending patters, banks are trying to sell credit card users other financial, e.g., insurances, but also leisure and consumer